Businesses Rise Overview

National Holding established Rise General Trading in 2009 to become one of Abu Dhabi and UAE’s dominant trading and retailing operators. The company is actively creating initiatives and business opportunities with many major global franchisors and brand holders, with ambitions to become the partner of choice for global brands in the MENA region.

Rise owned and under management portfolio covers food services, telecommunication products, medical equipment, wearable technology, and innovative retail technology and security solutions (Rise Technologies). 

Rise is developing partnerships and joint ventures with more leading multinational companies, in order to strengthen its material business throughout the entire trade chain with production, distribution, retail and international franchises.

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