Vision & Mission
About us Vision & Mission


To build a best-in-class, fully integrated, Abu Dhabi-based diversified holding company that identifies and targets
compelling business opportunities in the MENA region and other emerging and international markets.


  • Investing in highly selective opportunities to create superior shareholder value over the longer term.
  • Creating highly attractive businesses in Abu Dhabi and the region that grow into regional leaders in their sectors.
  • Establishing the highest standards of professionalism, promoting highly-focused execution within a nurtured
    ethical environment and cultivating a distinctive regional business network.
  • Building, maintaining and enhancing a world-class best practice work environment to become the employer of choice.
  • Maintaining an enterprising culture that attracts, rewards and retains top local and international talents.
  • Developing a comprehensive corporate social responsibility program that contributes to the communities where we operate.